Struggling to Grow Your Handyman Business the Right Way?
Did you know that the average time that a handyman stays in business is less than two years? Ouch
When you tell the world that you help "everyone" and can "do anything" there is a major pitfall. It's forgettable.
No one likes to be lumped in the "everyone" bucket so people don't resonate with that message. Unless of course, the client wants to hire you for super cheap. But those clients are not the ones you want.
When "everyone" is your client, you won't get the clients you do want, and you'll get all the clients that drain you.
It's hard to understand the value of your talents when fixing things comes so easy to you to do.
It's easy to discount how valuable the service is, when it comes easily, so you under charge. You know that isn’t the best strategy, but it is how your brain automatically thinks. Then, of course, there is the “friends and family” discount that you feel obligated to give because you are such a nice guy! The end result, your bank account never feels like it reflects how hard you work.
Does the dashboard of your pickup look like a tornado went through it? Are you constantly trying to figure out where you put something? Trying to create a system without a system in place to help you is hard as S**T. Besides, you are busy and don’t have time to get your S**T together.
Well, first, you have to figure out what it even is. SEO…Google…Yelp…Websites… Emails…Brand Strategy,..they all sound like Greek to you. Then finding the time to figure it all out and do something about it…well, that’s probably not going to happen in the next century, definitely not in your lifetime anyway. Oh sure, you could throw a couple of things at the wall and see what sticks, but that’s a heck of a way to run a business. Wouldn’t you rather be fixing and building things?
Do you ever feel like you want to throw your phone under the bus because it won’t stop buzzing? Or maybe can't keep track of how to respond to a lead because you can't keep track of where they contacted you.. Between the constant interruptions and the need to respond to calls or DMs you can’t get anything done. Add to that, all the time spent driving across town to give someone a bid…while not having a clue whether they will actually use you. It’s too much! The crazy life you lead lends itself to over-promising and under-delivering. Even if you don’t have ADHD, you certainly feel like you do some days.
This is how people who need your services find your business, build trust that you are the handyman for them, and understand the process of working with you.
After your job is done, the system automatically asks for a review. No longer do you have to ask, or does your online presence have to linger in the void. The more reviews you get, the more eyes see your business and the more clicks to your website. Which turns to new inquiries and the entire eco system starts over again.
This is where you manage all your leads, making sure they get their questions answered, and their estimates accepted. All in one place : your inbox. So that you don't lose track of people no matter how many people are in your pipeline
From estimates to invoicing to work orders and client communication, it's all built, templatized and automated to make it very professional from the client's perspective, while taking you mere minutes to execute. Keeping you and your team on the same page at all times.
After your job is done, the system automatically asks for a review. No longer do you have to ask, or does your online presence have to linger in the void. The more reviews you get, the more eyes see your business and the more clicks to your website. Which turns to new inquiries and the entire eco system starts over again.
This is where you manage all your leads, making sure they get their questions answered, and their estimates accepted. All in one place : your inbox. So that you don't lose track of people no matter how many people are in your pipeline
From estimates to invoicing to work orders and client communication, it's all built, templatized and automated to make it very professional from the client's perspective, while taking you mere minutes to execute. Keeping you and your team on the same page at all times.
After your job is done, the system automatically asks for a review. No longer do you have to ask, or does your online presence have to linger in the void. The more reviews you get, the more eyes see your business and the more clicks to your website. Which turns to new inquiries and the entire eco system starts over again.
Let's bring the vision of your business to fruition and fill in the gaps to
have a successful local handyman business.
We spent several months working with Becca to design our brand, website, and backend systems for our new handyman business. She guided us in everything from choosing a business name to developing service packages for clients. We are not super tech-savvy folks so Becca's expertise in designing and setting up the back end of our website was a God's send. She designed it so quality leads with plenty of information are funneled to a central location that we can easily keep track of. She also created our website so it had an online presence that expressed our brand and services to attract our ideal clients. Once we officially launched, we were immediately generating the caliber of clients we desired. Becca's guidance has proven invaluable and we highly recommend hiring her to help bring your branding and business up to the next level.
Whether this is a brand new plan, or if you have been around for a while and things are a bit too "duct taped together"
to gain any traction, our process is the
same because... it just works.
We identify your ideal client, your messaging, and your brand strategy - don’t worry, Becca will explain all of this to you in a series of three coaching calls.
We build your website, including the copy and design, and build messaging to your ideal client's actual desires - that means you don’t have to write or design anything, and it will sound great and look amazing!
We set up a streamlined communication hub and professional email system so that your business isn’t seen as a side hustle - no more @hotmail.com for you!
We build an automated inquiry system that funnels all of your inquiries into one place. - This allows you to respond to inquiries on your time without the need for time-consuming walkthroughs (which will make your life easy/peasy).
We Optimize your business for Google Search. This sets the foundation of SEO on your website - guess what, now people can find you!
We set up your Yelp, Facebook Business Page, and Google Business - so those positive reviews can start coming in and build automations to ask for reviews on autopilot. So your reputation grows regularly without lifting a finger
We do all the setup and Integration in FieldPulse - the software system that will run the day-to-day part of your business, and keep you organized and efficient. (Field Pulse is paid for separately)
I hired Becca to help me build and systematize my handyman business. With specific knowledge in brand messaging & marketing psychology, Becca provided me with the right tools to take my business to the next level. Her organization and communication skills were on point. I'd have no hesitations recommending Becca as a business coach. Two thumbs up!
Probably just like you, he didn’t know much about running a business, let alone running a successful business. He just knew he wanted to do great things for his customers and make a decent living. He thought he would focus on word-of-mouth referrals and help anyone who called.
On top of that, he was really struggling to figure out what he should be charging. He didn’t think a website was necessary, just a luxury. He had carpentry skills, but the marketing and systems side of his business wasn't thought out at all.
Caleb had one advantage... his sister Becca had already ran a service based business for over 15 years, and her business was focused on building successful brands for service based businesses. He knew that starting with her expertise was the first step. So he reached out and asked for help.
Right away we started by determining the target market and then built a website that was simple and direct. This allowed us to establish that it was a legit business. It also allowed us to direct all the leads to a form on the website that asked all the right questions. That way if Caleb went to a customer’s site, he wasn’t wasting his time on a job that wasn’t a good fit. We also built an online presence. We used Google Maps and Yelp to get the momentum going. As a result, he quickly became fully booked.
Becca used a process to help determine what the hourly rate needed to be to make a profit. That was an eye-opener!! The icing on the cake was setting up an easy and efficient Customer Relationship Manager. Now we were rolling!
Three years into the business, Caleb had hit a ceiling. He was fully booked out as a solo business, but he desired growth. At the same time, Pete, Becca's husband, was looking to leave a 10 year career as a mechanic at Boeing. The guys hatched a plan of building the business together and with Becca's marketing and systems as the spring board they had the foundations needed to grow.
And started to build a team of handyman to scale.
Around the same time as Pete's joining as co-owner of North Seattle Handyman, UpFlip reached out to feature North Seattle Handyman. Becca's opinion was all PR is good PR! And it's always a good bump for SEO too. The three of us thought about what we could offer in value for the video and The Handyman System idea was put together. We wondered...
While we thought that the video would maybe be seen by a couple hundred people, we were way wrong... As of 2023 the video has been seen 1.2 million times and The Handyman System has helped over 25 handyman businesses get started, get streamlined and get fully booked and numerous more through out templates and downloads. Now 90% of Becca's work is helping handyman and home based service businesses kill it in the online space so that they can be fully booked and have a thriving business too.
You are scrambling to keep up with everything…
You are feeling overwhelmed and frustrated
You are ready to pull your hair out (what you have left) …
You are questioning why you even decided to venture out on your own…
You wonder why your bank account doesn’t reflect the hard work you put in...
You are in the middle of a busy season…You suddenly realize that you're dropping the ball and forgetting appointments - resulting in bad reviews and pissed-off clients…
You know you need to make a change, but…
You are tired…SO D**M TIRED…
Allow you to spend less time looking for business…with an online presence that delivers leads to your inbox regularly.
Stop the cycle of recreating the wheel with each customer… with a simple and repeatable system that can easily be handed off when you are ready to hire.
Say goodbye to the worry that your business would crumble if you walked away… because your business no longer lives only in your head.
Let you focus on your passion for providing great service…because that’s why you started your business in the first place.
Raise your prices and make a profit…because isn’t that the point?
You are just choosing to make your life harder
It's the cost of lost business opportunities
It’s the cost of lost revenue
It’s the cost of lost customer trust
It's the cost of sacrificing your dreams and goals for your business.
Let's Get Started
All our services bundled together to create a full experience that will help your business move from brand new to fully booked within your first year of business and the support you need to get there.
Stand Out
Systems in Place
Lead Fuel
Business + Brand Build
3 Coaching calls to build your brand strategy including determining your brand foundation, ideal client and brand visuals
Brand Guide to maintain consistency
Logo Design
Marketing Collateral
Business cards
Car Magnet
Door hangars
Brochures
Build Your Online Presence
Website with Design, Messaging and Copy all done for you
Includes 5 pages (Home/Services/About/Contact/ReviewUs)
Service Biz Builder Systems Starter Software included for first year
Manage your leads and communication in one place
Yelp, Google Business and Facebook Page setup
SEO Foundation Setup + Optimization
Professional Email Address
URL for your website
Resource Guide and Training Materials
Effective Pricing Strategy
Pricing and Projections Guide- so you know exactly how much you need to charge to be profitable
Price Book- 189 services with prices, descriptions and expected job times prepped and listed to your account.
Pricing and Estimating training
Service Biz Builder - Systems in Place Software Included
Manage leads all in one place. Leads come in through multiple avenues, and show up in one place for you to interact.
Custom phone with missed call text back. So you don't miss the lead just because you missed the call. (additional charge via usage)
Build forms and sales funnels to bring in hot leads and offer sales with conversion tracking
See real time numbers on how your team is booking
In depth automations for follow ups, lead tracking and data management.
Job Management Setup
Automations to connect your leads to Field Pulse to minimize admin time
Field Pulse setup
Automated client communication templates for when jobs are booked
Reputation Management on Autopilot
Built in review requests at the end of your jobs so that your online reputation grows.
Past Lead Reactivation Campaign
Automated to reach back out to past leads that have not booked to get them to book again
Resource Guide and Training Materials
Business coaching and training as needed as your business grows.
SEO Development** so you get found organically in online searches
1- Monthly Blog Posts
1- Service or Service Area Pages created to dominate your local SEO market
Keyword management and optimization
Local SEO Management so you get found on Google Maps and Local listings
SEO citation creation and monitoring
Weekly posting to Google My Business Page
We implement the back end of the tech and show you how to use it on a daily basis. The system is built to keep your life easy. It’s effective because of its simplicity. While no system works if you don’t utilize it, this one is so simple you have no reason not to use it. Trust us, you don’t need to be a tech genius to be successful!
We do the work for you to make your life as easy as possible. We just ask for 4, 2-hour calls with Becca over the three-month period to get you started. After that, we can communicate as needed. The rest is done for you!
We can get the systems up and running within the first month so you can functionally take in jobs, and the entire brand and website takes 3 months. I know this can sound like a long time, but , in the scheme of things, where will you be in your business in 16 weeks if you try to do this on your own?
Is your website and brand strategy bringing you the right clients? If so, then we can hop straight to building your systems instead of focusing on your brand strategy and messaging. The Systems in Place and Lead Fuel bundle will be best for this case.
Part of the process of your brand strategy is determining the visuals of your brand. In the process we will determine you colors, fonts and over all design angle that will attract your ideal clients. The Built From Scratch Bundle and the Built to Stand Out solo package both include logo design.
I do have a Business Name Consultation service, which is different than this service where I can help you determine the best name that will easily rank as it aligns with the search keywords for your town. Business Name Consulting is $350.
This service does help you determine your URL if you do not already have one.
Pricing profitably is a key aspect to building a successful (and fulfilling) business. In System In Place you get our Pricing and Projections workbook. This will walk you through exactly how much you need to charge hourly to have a profitable business AND what it looks like to scale.
As a handyman, you'll get a large variety of types of inquiries. This is part of what makes the job so interesting, but it also means that quoting and estimating the length a job takes is more complex. In Systems In Place We go over strategy on how to tackle this best with your business in mind. The next step is translating that to your pricing which is done with our price book. The Price book gives the price, description and estimated time each task will take for 189 service items. Pricing is all based off of your determined hourly rate.
To ensure the success of our handymen, we have no choice but to be selective on how many new clients we accept each month so limited spots are available
We hope that you make the choice to be one of them.