Elevate Your business today

Struggling to Grow Your Handyman Business the Right Way?

Unlock The Secret To Accelerated Business Growth With Our Done-For-You Handyman Business System

Dominate your market, stand out from the competition, and build a thriving profitable business with our comprehensive handyman business system

Did you know that the average time that a handyman stays in business is less than two years? Ouch

But Why??

Well, it’s pretty straightforward, really.

Here are the painful pitfalls of why even the best-meaning handyman ends up shutting their doors…

You think “Everyone” is your customer

When you tell the world that you help "everyone" and can "do anything" there is a major pitfall. It's forgettable.

No one likes to be lumped in the "everyone" bucket so people don't resonate with that message. Unless of course, the client wants to hire you for super cheap. But those clients are not the ones you want.
When "everyone" is your client, you won't get the clients you do want, and you'll get all the clients that drain you.

You don’t Charge enough

It's hard to understand the value of your talents when fixing things comes so easy to you to do.

It's easy to discount how valuable the service is, when it comes easily, so you under charge. You know that isn’t the best strategy, but it is how your brain automatically thinks. Then, of course, there is the “friends and family” discount that you feel obligated to give because you are such a nice guy! The end result, your bank account never feels like it reflects how hard you work.

You have “Quotes and Notes” everywhere

Does the dashboard of your pickup look like a tornado went through it? Are you constantly trying to figure out where you put something? Trying to create a system without a system in place to help you is hard as S**T. Besides, you are busy and don’t have time to get your S**T together.

You hate the whole “Sales and Marketing” stuff

Well, first, you have to figure out what it even is. SEO…Google…Yelp…Websites… Emails…Brand Strategy,..they all sound like Greek to you. Then finding the time to figure it all out and do something about it…well, that’s probably not going to happen in the next century, definitely not in your lifetime anyway. Oh sure, you could throw a couple of things at the wall and see what sticks, but that’s a heck of a way to run a business. Wouldn’t you rather be fixing and building things?

You live in a world of “Customer Chaos”

Do you ever feel like you want to throw your phone under the bus because it won’t stop buzzing? Or maybe can't keep track of how to respond to a lead because you can't keep track of where they contacted you.. Between the constant interruptions and the need to respond to calls or DMs you can’t get anything done. Add to that, all the time spent driving across town to give someone a bid…while not having a clue whether they will actually use you. It’s too much! The crazy life you lead lends itself to over-promising and under-delivering. Even if you don’t have ADHD, you certainly feel like you do some days.

Did all of this completely stress you out?

It doesn't have to be like this

So what's The Solution?

A well run business that works like an ecosystem

each part supplying what is needed to keep the system alive

Online Presence

This is how people who need your services find your business, build trust that you are the handyman for them, and understand the process of working with you.

This is where you look better than the competition.

Reputation Management

After your job is done, the system automatically asks for a review. No longer do you have to ask, or does your online presence have to linger in the void. The more reviews you get, the more eyes see your business and the more clicks to your website. Which turns to new inquiries and the entire eco system starts over again.

This is where happy clients tell everyone about you!

lead management

This is where you manage all your leads, making sure they get their questions answered, and their estimates accepted. All in one place : your inbox. So that you don't lose track of people no matter how many people are in your pipeline

This is where you communicate better than the competition.

job management

From estimates to invoicing to work orders and client communication, it's all built, templatized and automated to make it very professional from the client's perspective, while taking you mere minutes to execute. Keeping you and your team on the same page at all times.

This is where your business stays streamlined and organized to have a happy client.

Reputation Management

This is where happy clients tell everyone about you!

lead management

This is where you communicate better than the competition.

job management

This is where your business stays streamlined and organized to have a happy client.

Reputation Management

This is where happy clients tell everyone about you!

It's time to normalize what a business looks like behind the scenes.

Let's bring the vision of your business to fruition and fill in the gaps to
have a successful local handyman business.

Here at The Handyman System, we're dedicated to helping you build the business of your dreams from scratch.

Testimonial

"We are not super tech-savvy folks so Becca's expertise in designing and setting up the back end of our website was a God's send."

We spent several months working with Becca to design our brand, website, and backend systems for our new handyman business. She guided us in everything from choosing a business name to developing service packages for clients. We are not super tech-savvy folks so Becca's expertise in designing and setting up the back end of our website was a God's send. She designed it so quality leads with plenty of information are funneled to a central location that we can easily keep track of. She also created our website so it had an online presence that expressed our brand and services to attract our ideal clients. Once we officially launched, we were immediately generating the caliber of clients we desired. Becca's guidance has proven invaluable and we highly recommend hiring her to help bring your branding and business up to the next level.

Doug + Melanie

Owners of Professional Handyman Sandpoint

Whether this is a brand new plan, or if you have been around for a while and things are a bit too "duct taped together"
to gain any traction, our process is the
same because... it just works.

We call it Built From Scratch

The Done-For-You business System + Support For Overwhelmed Handymen That Want To Build A Simple And Successful system.

For when you want a business strategist and tech guru in your back pocket for a full year with a primary focus of seeing you succeed.

First step:

We identify your ideal client, your messaging, and your brand strategy - don’t worry, Becca will explain all of this to you in a series of three coaching calls.

Second step:

We build your website, including the copy and design, and build messaging to your ideal client's actual desires - that means you don’t have to write or design anything, and it will sound great and look amazing!

Third step:

We set up a streamlined communication hub and professional email system so that your business isn’t seen as a side hustle - no more @hotmail.com for you!

Fourth step:

We build an automated inquiry system that funnels all of your inquiries into one place. - This allows you to respond to inquiries on your time without the need for time-consuming walkthroughs (which will make your life easy/peasy).

Fifth step:

We Optimize your business for Google Search. This sets the foundation of SEO on your website - guess what, now people can find you!

sixth step:

We set up your Yelp, Facebook Business Page, and Google Business - so those positive reviews can start coming in and build automations to ask for reviews on autopilot. So your reputation grows regularly without lifting a finger

Seventh step:

We do all the setup and Integration in FieldPulse - the software system that will run the day-to-day part of your business, and keep you organized and efficient. (Field Pulse is paid for separately)

The systems and online presence you built for me have definitely been a game changer!"

I hired Becca to help me build and systematize my handyman business. With specific knowledge in brand messaging & marketing psychology, Becca provided me with the right tools to take my business to the next level. Her organization and communication skills were on point. I'd have no hesitations recommending Becca as a business coach. Two thumbs up!

Ty

Home Tune Handyman - Portland Oregon

The Handyman System

Founded in 2021

About The Handyman System

It all started when Caleb decided to start a handyman business…

Probably just like you, he didn’t know much about running a business, let alone running a successful business. He just knew he wanted to do great things for his customers and make a decent living. He thought he would focus on word-of-mouth referrals and help anyone who called.

On top of that, he was really struggling to figure out what he should be charging. He didn’t think a website was necessary, just a luxury. He had carpentry skills, but the marketing and systems side of his business wasn't thought out at all.

So he reached out to Becca

Caleb had one advantage... his sister Becca had already ran a service based business for over 15 years, and her business was focused on building successful brands for service based businesses. He knew that starting with her expertise was the first step. So he reached out and asked for help.

Right away we started by determining the target market and then built a website that was simple and direct. This allowed us to establish that it was a legit business. It also allowed us to direct all the leads to a form on the website that asked all the right questions. That way if Caleb went to a customer’s site, he wasn’t wasting his time on a job that wasn’t a good fit. We also built an online presence. We used Google Maps and Yelp to get the momentum going. As a result, he quickly became fully booked.

And then some magic…

Becca used a process to help determine what the hourly rate needed to be to make a profit. That was an eye-opener!! The icing on the cake was setting up an easy and efficient Customer Relationship Manager. Now we were rolling!

Along came Pete…

Three years into the business, Caleb had hit a ceiling. He was fully booked out as a solo business, but he desired growth. At the same time, Pete, Becca's husband, was looking to leave a 10 year career as a mechanic at Boeing. The guys hatched a plan of building the business together and with Becca's marketing and systems as the spring board they had the foundations needed to grow.

In the next 12 months, the business grew 3.5x and they had their first million dollar year.

And started to build a team of handyman to scale.

Around the same time as Pete's joining as co-owner of North Seattle Handyman, UpFlip reached out to feature North Seattle Handyman. Becca's opinion was all PR is good PR! And it's always a good bump for SEO too. The three of us thought about what we could offer in value for the video and The Handyman System idea was put together. We wondered...

Can we take the same strategies that grew North Seattle Handyman and help other handyman businesses grow and thrive too?

While we thought that the video would maybe be seen by a couple hundred people, we were way wrong... As of 2023 the video has been seen 1.2 million times and The Handyman System has helped over 25 handyman businesses get started, get streamlined and get fully booked and numerous more through out templates and downloads. Now 90% of Becca's work is helping handyman and home based service businesses kill it in the online space so that they can be fully booked and have a thriving business too.

A Solid Online Presence + Simple and Effective Systems =

The Handyman System Way

Picture This...

You are scrambling to keep up with everything…
You are feeling overwhelmed and frustrated
You are ready to pull your hair out (what you have left) …
You are questioning why you even decided to venture out on your own…
You wonder why your bank account doesn’t reflect the hard work you put in...
You are in the middle of a busy season…You suddenly realize that you're dropping the ball and forgetting appointments - resulting in bad reviews and pissed-off clients…
You know you need to make a change, but…
You are tired…SO D**M TIRED…

But it doesn't have to be this way

When you invest in your online presence and the backend of your business just like you invest in your tools and vehicle.

Invest in our complete business system…

Built From Scratch!

Your investment today will…

Allow you to spend less time looking for business…with an online presence that delivers leads to your inbox regularly.
Stop the cycle of recreating the wheel with each customer… with a simple and repeatable system that can easily be handed off when you are ready to hire.
Say goodbye to the worry that your business would crumble if you walked away… because your business no longer lives only in your head.
Let you focus on your passion for providing great service…because that’s why you started your business in the first place.
Raise your prices and make a profit…because isn’t that the point?

But here's the thing - if you don't invest in Built From Scratch, you're missing out on all of these benefits. You're sacrificing the opportunity to improve your business, increase your revenue, and establish a positive reputation in your industry. You're also missing out on the chance to provide solutions to your client's home repair and maintenance problems and make a positive impact on their lives.

So, the question is - what's the cost of not investing in Built From Scratch?

You are just choosing to make your life harder

It's the cost of lost business opportunities
It’s the cost of lost revenue
It’s the cost of lost customer trust
It's the cost of sacrificing your dreams and goals for your business.

Don’t wait until “someday” to solve your today problems

Don't let the opportunity cost of not investing in Built From Scratch hold you back.

Take the leap and invest in your business now

Let's Get Started

The Done-For-You Marketing System For Overwhelmed Handymen That Want To Build A Simple And Successful Business

Built From Scratch Includes

All our services bundled together to create a full experience that will help your business move from brand new to fully booked within your first year of business and the support you need to get there.

Stand Out
Systems in Place
Lead Fuel

Stand Out

Perfect for the businesses who want to build a strategically built brand and online presence that will Stand Out strategically.

Business + Brand Build
- 3 Coaching calls to build your brand strategy including determining your brand foundation, ideal client and brand visuals
- Brand Guide to maintain consistency
- Logo Design
- Marketing Collateral
  - Business cards
  - Car Magnet
  - Door hangars
  - Brochures
Build Your Online Presence
- Website with Design, Messaging and Copy all done for you
  - Includes 5 pages (Home/Services/About/Contact/ReviewUs)
- Messaging Automations and Communication Templates
- Yelp, Google Business and Facebook Page setup
- SEO Foundation Setup + Optimization
- Professional Email Address
- URL for your website
Resource Guide and Training Materials

Systems In Place

For the businesses needing to build their back of house setup so that you can set and forget your follow up and marketing tasks.

Effective Pricing Strategy
- Pricing and Projections Guide- so you know exactly how much you need to charge to be profitable
- Price Book- 189 services with prices, descriptions and expected job times prepped and listed to your account.
- Pricing and Estimating training
Lead Management Funnel
- Manage leads all in one place. Leads come in through multiple avenues, and show up in one place for you to interact.
- Custom phone with missed call text back. So you don't miss the lead just because you missed the call. (additional charge via usage)
- Build forms and sales funnels to bring in hot leads and offer sales with conversion tracking
- See real time numbers on how your team is booking
- In depth automations for follow ups, lead tracking and data management.
Job Management Setup
- Automations to connect your leads to Field Pulse to minimize admin time
- Field Pulse setup
- Automated client communication templates for when jobs are booked
Reputation Management on Autopilot
- Built in review requests at the end of your jobs so that your online reputation grows.
- Past Lead Reactivation Campaign
- Automated to reach back out to past leads that have not booked to get them to book again
Resource Guide and Training Materials
Business coaching and training as needed as your business grows.

Leads Fuel

Perfect for a business looking to

go to the next level and get to your website to the the top results in Google for your chosen keywords. (Aka - get clients on autopilot)

Yelp Ads Management*
- This gets you leads asap
Content Marketing to grow your authority
- 2 blog posts a month
- Weekly social media tips posts to Facebook and Google My Biz Profile
SEO Development** so you get found organically in online searches
- Addition of up to
  - 10 Additional SEO pages on your website to help you rank in nearby cities
  - 10 Additional SEO pages on your website to help you rank in nearby for service specific keywords
- Keyword management and optimization
Local SEO Management so you get found on Google Maps and Local listings
- SEO citation creation and monitoring
- Weekly posting to Google My Business Page
Centralized software for posting on multiple social media accounts.
- To make it easier to batch and stay present

Frequently Asked Questions

I’m not very tech-savvy, will this work for me?

We implement the back end of the tech and show you how to use it on a daily basis. The system is built to keep your life easy. It’s effective because of its simplicity. While no system works if you don’t utilize it, this one is so simple you have no reason not to use it. Trust us, you don’t need to be a tech genius to be successful!

I’m already too busy, how much time do I need to invest?

We do the work for you to make your life as easy as possible. We just ask for 4, 2-hour calls with Becca over the three-month period to get you started. After that, we can communicate as needed. The rest is done for you!

How long before this is operational and I can start making some money?

We can get the systems up and running within the first month so you can functionally take in jobs, and the entire brand and website takes 3 months. I know this can sound like a long time, but , in the scheme of things, where will you be in your business in 16 weeks if you try to do this on your own?

What if I already have a website and my brand is built? Can this work for me?

Is your website and brand strategy bringing you the right clients? If so, then we can hop straight to building your systems instead of focusing on your brand strategy and messaging. The Systems in Place and Lead Fuel bundle will be best for this case.

Does this include my brand visuals and logo design?

Part of the process of your brand strategy is determining the visuals of your brand. In the process we will determine you colors, fonts and over all design angle that will attract your ideal clients. The Built From Scratch Bundle and the Built to Stand Out solo package both include logo design.

I don't have a business name yet, can you help?

I do have a Business Name Consultation service, which is different than this service where I can help you determine the best name that will easily rank as it aligns with the search keywords for your town. Business Name Consulting is $350.
This service does help you determine your URL if you do not already have one.

I don't know how to price myself or how long jobs will take, will you help?

Pricing profitably is a key aspect to building a successful (and fulfilling) business. In System In Place you get our Pricing and Projections workbook. This will walk you through exactly how much you need to charge hourly to have a profitable business AND what it looks like to scale.

Do you help to understand how long jobs will take?

As a handyman, you'll get a large variety of types of inquiries. This is part of what makes the job so interesting, but it also means that quoting and estimating the length a job takes is more complex. In Systems In Place We go over strategy on how to tackle this best with your business in mind. The next step is translating that to your pricing which is done with our price book. The Price book gives the price, description and estimated time each task will take for 189 service items. Pricing is all based off of your determined hourly rate.

Submit Your Inquiry today

Built From Scratch is a very specialized and individualized service.

To ensure the success of our handymen, we have no choice but to be selective on how many new clients we accept each month so limited spots are available